The Vernon Francois hair care collection is launching at Sally Beauty. The line was founded by celebrity hairstylist and namesake, Vernon Francois.

Francois comments, “The partnership with Sally Beauty offers a platform to grow the brand’s diverse community where consumers shop for an individualized experience. As a longtime customer who grew up shopping at Sally Beauty, this partnership is a huge moment for me, and a reminder that anything is possible when you work hard with focus and purpose.”

Maryann Herskowitz, vice president of color and care at Sally Beauty adds, “We’re thrilled to continue growing our product offerings in the multicultural category, and provide this high-end line to our customers seeking more versatility with their look. The professional-grade ingredients in the ethically-sourced oils provide Sally customers with products they can feel good about using, while empowering them to embrace their natural texture and love their hair.”

The Products – and Packaging

The line includes shampoos, conditioners, treatments and styling products, formulated with “innovative spray technology,” the brand says. The collection features colorfully designed packaging, with tubes and spray bottles, shown above.

The products – and packaging – deliver “the best at-home experience for all hair textures—kinky, coily, curly, wavy and straight,” the brand states. 

The formulas, and ingredients are chosen to benefit different hair textures and types. The products are made with signature formulas, and are free of parabens, sulfates, phthalates, cruelty, gluten, DEA and dye.

More About Vernon Francois

Francois grew up in England, and is now based in the U.S. He has styled A-list celebrities for red carpets and magazine covers, including Lupita Nyong’o, Serena Williams and Kerry Washington. He is also an expert source to major national media outlets, including the Wendy Williams Show and Essence Magazine.

Francois says his mission is to “connect with all generations to show the strength and versatility of hair’s true texture with the right tools and knowledge for every step of the hair journey, no matter the culture.”

The line is now available online at Sally Beauty and will launch in stores August 1st.